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With the COVID-19 pandemic in full swing, the QR code gave businesses a new way to communicate with customers in a suddenly touchless society. In the US alone, 11 million households scanned a QR code in 2020 - a significant jump from 9 million in 2018. You can probably guess where I'm going with this. Thanks to accessibility, a new wave of hype followed, then quickly dissipated as marketers' interest fell to the wayside. A real breakthrough came in 2017 when Apple integrated a QR reader into its phones, and other manufacturers quickly followed suit. #Best free qr code reader android 2020 downloadBut even then, users had to download a third-party app to scan the codes. Invented in 1994 by Masahiro Hara, chief engineer of Denso Wave, the original purpose of the QR code was to track vehicles and parts moving through the assembly line.ĭespite being a mid-90s invention, the QR code didn't gain any substantial momentum until the era of smartphones. On the off chance your phone doesn't have the capability, there are plenty of free apps for QR scanning like NeoReader and QuickMark Barcode Scanner. Users must scan the code with a QR reader or scanner, although nowadays most people scan QR codes with smartphones. When scanned, the unique pattern on the barcode translates into human-readable data. ![]() Each QR code consists black squares and dots which represent different pieces of information. How do QR codes work?Ī QR code works similarly to barcodes at the supermarket. And as marketers, we know these metrics are crucial to gauging campaign effectiveness. While you can't access personal information from users, you can see the time, location, and device used for each scan. For example, a restaurant can redirect users to a menu on their website.Ī major benefit of dynamic QR codes is the ability to gather scanning metrics. Instead, it redirects users to a specific URL that can be changed at any time. This is because the information isn't ingrained into the code itself. #Best free qr code reader android 2020 updateBut they're not so helpful if you need to update your data regularly.ĭynamic QR codes allow you to change your info as many times as you want. ![]() Static QR codes are ideal for storing fixed or sensitive info - think Wi-Fi passwords, employee ID numbers, or access codes. The good news is that static codes don't expire - so once the content is set, your work is done. This means any typo or misstep will require you to create a brand new one. Dynamic QR CodesĪ static QR code contains information that cannot be modified once it's live. QR codes vary in design and function, and primarily fall into one of the following categories - static or dynamic. A QR code on a billboard may send you to a landing page. In the marketing sphere, they're commonly used to redirect users to landing pages, websites, social media profiles, or store coupons.įor instance, someone can place a QR code on the back of their business card to direct you to their LinkedIn profile. Short for quick response, QR codes are scannable barcodes that store data. ![]()
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